When January sales figures arrived last week, the automotive conventional wisdom was spun on its head. The Ford Fusion outsold the Honda Accord. Chevrolet sold nearly 30 percent more Cruzes than Toyota sold Priuses. What's going on?
Chrysler Group LLC and its advertising agency knew their Super Bowl homage to Detroit was a risk. The $9 million, two-minute ad starred homegrown rapper Eminem, the city and the Chrysler 200 in a gritty yet poignant tribute that challenged viewers to reconsider their image of Motown. The tagline: Imported from Detroit.
Highlights from the Chrysler Super Bowl ad featuring Eminem.
WASHINGTON, D.C. and OTTAWA, ON - Leading U.S.
WASHINGTON, DC – The Board of Directors of the American Automotive Policy Council (AAPC) today announced the appointment of former Missouri Governor Matt Blunt as President of the trade association th
Ford reports $6.6 billion profit in 2010, 2010 US sales up 20%.
GM will replace Daewoo brand with Chevrolet starting next month.
US manufacturing hiring increases. The auto industry, among others, is a big reason why.
Ford to invest $400 million in Kansas City plant, preserving 3,750 jobs.