Rolling Stone Country and Ram Truck Announce Partnership to Create Custom Content for Country Music Fans

Rolling Stone Country and Ram Truck announced today a multi-platform partnership geared toward creating meaningful content for passionate country music fans and expanding both brands’ footprint in the country music genre. As the official automotive partner of Rolling Stone Country, Ram branding will be woven into the framework of the website’s design.
Launching today as part of this partnership is the “Ram Report,” a daily, hosted video series highlighting the biggest country news stories of the day. Today’s episode will feature an exclusive interview with Charles Kelley of Lady Antebellum, on the heels of his solo album announcement and its lead single "The Driver." As a preview to his upcoming fall tour, the country star will perform at the invite-only Rolling Stone Country Live: Nashville event, presented by Ram, November 3 after the night's opener singer-songwriter Maren Morris. 
Additionally, beginning in mid-2016, Rolling Stone will create a custom video series featuring exclusive music performances and Q&As with artists in Nashville, providing an intimate look at today’s country artists. Rolling Stone Country will also serve as Ram’s media partner for a pre-Academy of Country Music (ACM) Awards event in April 2016, capturing performance content for Ram to distribute on Rolling Stone and Ram properties.
“We are thrilled to partner with Ram on this exciting program, which marks Rolling Stone’s commitment to country music and our dedication to creating quality video content,” said Gus Wenner, Head of Digital of Wenner Media. “We started Rolling Stone Country out of a deep love for the music, and look forward to this collaboration that will reach an audience who are as passionate about their trucks, as they are about their music.”
“Ram is always seeking additional opportunities to authentically be part of the country music genre through relationships and content that reaches target audiences who index high among truck buyers,” said Olivier Francois, Chief Marketing Officer, FCA - Global. “Rolling Stone has been the authority on all things music and pop culture for nearly 50 years and their new dedicated genre hub, launched last year, has been critically acclaimed with the artist community as a solid, reputable and quality editorial destination. For these reasons, we are looking forward to this partnership that will help us create and deliver custom content in the near future.”

FCA US Media