Today, Ford executives are fanned out across the country for the launch of the most important car in its lineup: the 2013 Ford Fusion, which goes on sale this fall.
The elegant design of the new model, new creature comforts and technology, along with five engine choices, have raised expectations that it can go tire-to-tire with the segment's perennial leaders, the Toyota Camry and Honda Accord. The last time Ford had the best-selling car in the U.S. was 1996: the Taurus.
Whether Ford regains the sales crown or not, there are profits to be reaped. The car is expected to increase Ford's market share, said Mark Fields, Ford president of the Americas.
Source
Detroit Free Press