- More customizations added to the Moparized version of the all-new 2015 Chrysler 200 for the Chicago Auto Show (CAS)
- Mopar products, including wheels, graphics packages, Wi-Fi, in-vehicle wireless charging and more, available for the 2015 Chrysler 200
- Owners can customize the beautifully crafted sedan right at the factory, thanks to the Mopar Custom Shop
- Moparized vehicles also featured at CAS include Mopar ’14, Jeep® Cherokee Trail Carver, Fiat 500L Adventurer and Ram 3500 Dually CASE Work Truck
- Mopar will showcase an augmented reality application at CAS to give consumers a virtual look at customizing a Ram 1500 truck
- Augmented reality Ram truck customizer application now also available for to consumers to download at www.mopar.com/ramtruck
- Selection from the Mopar’s unique line of merchandise to celebrate the 50th anniversary of the iconic GEN II 426 race HEMI® engine will be displayed at CAS
February 4, 2014 , Auburn Hills, Mich. - The Mopar brand will have plenty to show off at the Chicago Auto Show (CAS) in Chicago, Illinois, Feb. 8-17, including more personalization options for the all-new 2015 Chrysler 200, an augmented reality application for customizing a Ram truck, a new line of merchandise celebrating the 50th anniversary of the 426 race HEMI® engine and “Moparized” products in the Chrysler Group brand area.
While the 2015 Chrysler 200 made its debut at the North American International Auto Show (NAIAS) in Detroit transforming what customers expect in a mid-size sedan, Mopar will help customers enhance it with the availability of more than 100 Mopar parts and accessories before the end of the year. Building on the modified vehicle initially showcased at NAIAS, Mopar has added even more quality parts and accessories to showcase the 2015 Chrysler 200 for the Chicago Auto Show.
“Chrysler Group revealed the revolutionary all-new 2015 Chrysler 200 at Detroit, and we wanted to complement the soul of this beautiful mid-sized sedan by showcasing how Mopar parts and accessories can help owners personalize and customize it to truly make it their own,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The Moparized version of the 2015 Chrysler 200 on display at Chicago demonstrates our commitment to working with all Chrysler Group brands to offer Mopar products that let customers personalize their ride right when it arrives in the showroom, or even before through the Mopar Custom Shop.”