Ford has quite a challenge – and opportunity – ahead of it as it attempts to revitalize its luxury Lincoln brand. At the recent International CES in Las Vegas, Motley Fool analyst Rex Moore was able to speak with Jim Farley – head of the Lincoln brand and executive vice president of global marketing, sales, and service.
Farley says Ford is lavishing attention on Lincoln, its only remaining premium brand, with several product launches on the horizon and a renewed focus on personalized luxury and service, including an attentive online presence, black label customization, and more.
Source
The Motley Fool