General Motors Co. CEO Mary Barra said the move of the Detroit automaker’s Cadillac brand headquarters to New York will help accelerate progress at the luxury brand.
“When you look at how important Cadillac is, we need to have that team dedicated — thinking Cadillac day in and day out,” Barra told reporters after appearing on a panel at the Clinton Global Initiative’s annual meeting here. “When you think about New York, it’s the perfect place to be. It’s where a lot of luxury is defined. It’s trend-setting — so I think it’s going to be very, very positive.
Barra said the move will affect “about 100 people that I think are really going to craft the strategy.”
She emphasized that there are still “Cadillac people all over the world” and a lot of functions will remain in the Detroit area. Barra said the New York move is “definitely not about the image of Detroit” because the city is seeing big signs of positive growth.