Perhaps General Motors will add the green triangular arrows recycling symbol to the corporate and brand logos atop its Renaissance Center headquarters.
The automaker said the six-tower, 5.5-million-square-foot Renaissance Center is no longer sending any waste to the dump. Instead, the high-rise’s occupants — including the 73-floor Marriott hotel and all of the companies and retailers that rent space in the property — are recycling, reusing and refurbishing all the waste they generate, or sending it to a waste-to-energy converter.
The RenCen, as it’s known to the 12,000 office workers and 3,000 daily visitors who walk through its doors, is the 110th GM property to go landfill-free. Most are manufacturing plants, where it is easier to eliminate waste because they have predictable processes and they reduce costs by selling waste materials.