January 05, 2015

Modern families want to stay connected to each other and to friends, even when they’re on the go and miles apart. Ford Motor Company and Life360 want to help.

Ford will be the first automaker to offer in-car use of the popular family locator app Life360 with Drive Mode – a new capability that helps drivers stay focused on the road by alerting their family and friends not to text when they are driving.

“Responsible driving habits are top priorities at Ford Motor Company, and we are pleased to be working with Life360 to help reduce driver distractions,” said Julius Marchwicki, Ford Connected Services Product manager. “With the integration of Life360 Drive Mode, we are helping to keep drivers’ attention on the road by letting their loved ones know that they are behind the wheel, encouraging family members and friends to hold off on sending texts.”

Life360 is a free smartphone app that helps family members and close friends stay in touch throughout their busy day. Users can see where their circle of family and friends are on a private map, stay connected through one-to-one or group messages, and get help in an emergency. Life360 launched in 2008, and there are now 48 million families worldwide using the app, which has been retooled to include Drive Mode for Ford SYNC® AppLink™-equipped vehicles.

Source
Ford Media Center