Ford Motor Company celebrates Mustang’s influence on popular culture with the launch of ICON50 – a unique campaign designed to explore culture and inspire Americans to embrace the sense of freedom and adventure new experiences can create.
A new survey, commissioned by Ford as part of ICON50, suggests Americans value adventure more than they demonstrate in real life. When ranking attributes Americans wish to communicate via their digital presence, “I’m adventurous,” at 30 percent, ranks higher than “I’m successful,” at 28 percent, and “I have a lot of friends,” at 24 percent. Yet nearly half of the adults surveyed, 45 percent, feel their social media friends or followers appear more adventurous online than they actually are. These findings indicate that what Americans convey about how adventurousness they are does not equate with their true expressions of adventure.
To celebrate Mustang’s 50th anniversary, Ford assembled a group of cultural experts in music and entertainment, the CULINARY ARTS, sports and technology to identify the next wave of cultural drivers and inspiring locales to help encourage a sense of adventure among Americans.