DETROIT — Even during the American auto industry’s collapse three years ago, the Ford Motor Company kept investing heavily in new products for the future. As American auto sales recovered, so did Ford’s revenue and profit in what previously had been its most troubled market.
Cars outside the Ford factory in Almussafes, Spain. The automaker said it expected to lose more than $1 billion this year in Europe, where car sales were falling.
Now Ford is gambling the same strategy will work in Europe, where economic conditions are deteriorating and car sales are at their lowest point in 15 years.
The company on Thursday said it would introduce several new or refreshed models to bolster its struggling European division, including stalwarts from its American lineup like the Edge sport utility vehicle and the Mustang sports car.