Ford Motor Co. is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers.
Sales consultants in 26 cities have begun testing the new truck and its features in a PROGRAM called the “Built Ford Tough Roundup.” It runs through December, Ford said in a statement today.
From Oct. 11 to Dec. 21, consumers in 38 cities can take part in 20,000 test drives being offered by Ford. Product experts hired by Ford to explain the truck’s features will go along for the ride.
Source
Automotive News