The FIAT brand continues to showcase the multiple personalities of the FIAT lineup with two special edition models that will debut this month at the 2014 Miami International Auto Show: the Fiat 500 Ribelle and the Fiat 500L Urbana Trekking. The models are based on the Fiat 500 Pop and the Fiat 500L Trekking, demonstrating the potential for personalization and self-expression with FIAT vehicles.
“As the FIAT brand continues to expand its presence in North America, we are always looking for opportunities to enhance the personality of our vehicles,” said Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC. “Personalization and self-expression is part of who we are as a brand, and the Fiat 500 Ribelle and the Fiat 500L Urbana showcase that so well.”
Source
Chrylser Media Group