On-air campaign launches on Saturday, June 7, with :60-second and :30-second spots
“Born Makers” features remixed version of “Things Have Changed” with vocals by Detroit singer/artist MoZella; Narrated by Kevin Yon (voice of Chrysler brand’s “Born of Fire” campaign)
Campaign includes Hispanic, in-theater, print, digital, social and out of home/transit extensions
As an official auto sponsor of “24: Live Another Day,” the all-new Chrysler 200 will be featured throughout season, with fully-integrated episode on Monday, June 9, on FOX.
The Chrysler brand will proudly display the all-new 2015 Chrysler 200 on the front of the Chrysler Group Headquarters in Auburn Hills in June
All-new 2015 Chrysler to start at $21,700 MSRP (excludes tax, title, license and destination)
June 6, 2014 , Auburn Hills, Mich. - The Chrysler brand will debut its “Born Makers” marketing and advertising campaign today to mark the launch of the all-new 2015 Chrysler 200. The on-air campaign will launch in the U.S. on Saturday, June 7, with a :60-second and a :30-second commercial running across national broadcast and cable television. "Born Makers” includes Hispanic, in-theater, print, digital, social and out of home/transit extensions. The all-new 2015 Chrysler 200 is available in dealerships now. The commercials can be viewed at http://youtu.be/4A11cEEdCzE