September 06, 2013
Jonathan Welsh

Chrysler is using one of its SRT Viper GTS-R racing cars as a rolling billboard to promote “Rush,” the coming motorsport film from director Ron Howard.

The No. 91 will be competing in the GT class of the American Le Mans Series race in Baltimore this weekend. It will carry prominent graphics of the movie’s title on its roof, hood and front fenders during the ALMS sports-car race. The Viper will also take parade laps ahead of the pace car during other races.

The ALMS contest is one of several events in the Grand Prix of Baltimore weekend including IndyCar and Indy Lights races. The No. 91 car is looking for another win in the GT class following a victory on Aug. 11 at Wisconsin’s Road America course.
 

Source
The Wall Street Journal