General Motors Co. said Friday its Chevrolet brand will return to advertise in the next Super Bowl after the automaker sat on the bench during the big game earlier this year.
The company, in a statement, said its largest brand will advertise in Super Bowl XL VIII. The Chevrolet brand is launching 12 new cars and trucks in the U.S. between mid-2013 and the end of 2014.
“The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans,” Tim Mahoney, Chevrolet global chief marketing officer, said in a statement.“The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks.”
GM’s former Global Chief Marketing Officer Joel Ewanick in May 2012 announced GM wouldn’t advertise in the 2013 Super Bowl due to the high cost CBS wanted for the spots. Some analysts questioned GM’s decision, though the company did advertise several 30-second spots during the 2013 Super Bowl pregame show. Ewanick no longer works for the company.