New campaign introduces first and only brand to bring built-in 4G LTE Wi-Fi to cars, trucks and crossovers
Campaign includes cinema, mobile/tablet, in-flight, internet radio and events
DETROIT – Chevrolet is rolling out the largest deployment of vehicles with built-in 4G LTE Wi-Fi in the market this summer and the campaign to introduce these vehicles celebrates the freedom this connection brings with a timely push around the Fourth of July.
“Bringing 4G LTE Wi-Fi to customers through Chevrolet cars, trucks and crossovers allows an entirely new level of connectivity in transportation,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The campaign will launch this week in media where consumers naturally connect around this time of year, including cinema, radio, and a partnership with GoGo in-flight Wi-Fi that allows fliers to connect through unlimited Facebook access during flights.