Every year, March Madness® inspires a new chapter of surprising team and student-athlete performances that defy expectations and beliefs of what is possible, much like the redesigned-for-2014 Buick Regal and Regal GS.
To highlight both throughout the 2014 NCAA college basketball tournament, Buick is supporting the NCAA and Surprising Performances Everywhere initiative.
Along the road to the Final Four® and NCAA Division I Championship Game, Buick will sponsor an in-studio breakdown and highlight of that day’s most “Surprising Performances” during the “Inside March Madness presented by Buick” post-game show on TBS and truTV.
Source
GM News