The auto industry is back on campus and hiring a different breed of engineer -- those who can help invent the next generation of complex software that pushes the envelope on m.p.g., clean emissions and crash avoidance technologies.
The Detroit Three, Asian and European automakers and suppliers find themselves in a new recruitment arena battling Amazon, Apple, Facebook, SpaceX and others for the top software engineering talent.
For the auto industry, recruiting can be challenging because many students are drawn to an entrepreneurial environment in Silicon Valley. Others are skeptical of the auto industry's boom-and-bust cycles. They've been scarred because parents, friends or neighbors lost jobs in the 2008-09 crisis, career advisers said.
Source
Detroit Free Press