Each year, the organizers behind the SEMA Show in Las Vegas award manufacturers with the SEMA Award for the Hottest Car, Hottest 4×4/SUV and Hottest Pickup. Rather than recognizing individual cars, entire models are handed down the awards based on their presence at the show.
Chevrolet’s 2015 Silverado pickup proudly took home the award for Hottest Pickup at the show this year. To qualify for the award, the vehicle in question had to be an all-new 2014-15 model and must have had a heavy presence at different vendor’s booths at the show.
Source
GM Authority