It’s The Quietest Trax Yet
We first drove the 2015 Chevrolet Trax in April, but as a Canadian-spec model. While the B-segment crossover is still very much the same, Chevrolet engineers managed to fine-tune the 2015 Trax for its United States debut. In doing so, it becomes the quietest Trax available for sale in the world, thanks to some pull-down features from its cousin, the Buick Encore. The front windshield, front stationary glass and front 3/4 glass are all laminated, and the dashmat material is more dense than global vehicle — all of which leads to enhanced sound deadening, and a more hushed ride. As for the Canadian-spec Trax, Chevrolet plans to upgrade it with the same fitments as soon as possible.
The USA Is The Trax’s 67th Market
With current US entrants such as the Kia Soul, Nissan Juke, Subaru XV Crosstrek, Mini Cooper Countryman, and Mitsubishi Outlander Sport, one might say the 2015 Chevrolet Trax is showing up just before the party gets too crowded. But better late than never, as the small crossover segment is booming, with automakers everywhere scrambling to enter it. Market volume for this segment is expected to hit 2 million annual sales very soon, and from a business standpoint, that’s all GM needed to finally pull the trigger on launching it into the USA. Why the delay? Some will say that the Chevrolet Equinox has been too golden of a goose, and the lower-profit Trax posed a sales-robbing risk. But the mid-size Equinox is running towards the end of its product life-cycle for the current generation, and The Bowtie still needs a fresh entrant in the face of its rivals, especially before the Jeep Renegade, Honda HR-V, Fiat 500X and other small crossovers inevitably enter the fray. Fun fact: the first market to receive the Chevrolet Trax was Mexico. The Trax is also built in Mexico, but in the case of the US-spec 2015 Chevrolet Trax, Korea as well.