Fiat Chrysler Automobiles said today it plans to spend $1 billion to retool its plants in Toledo, Ohio, and Belvidere, Ill., and create 1,000 new jobs as it shuffles its North American production footprint.
FCA said it will invest $700 million at its Toledo Assembly North Plant to prepare for the next-generation Jeep Wrangler and expand the production capacity of the SUV. The automaker said it plans to add about 700 jobs at that plant.
This weekend, 1,000 participants in New York City will have the opportunity to experience Ford Motor’s latest creative marketing event for millennials. It’s a massive multi-room, automotive version of the game Escape the Room that’s meant to be a fun alternative to the typical test drive of its new 2017 Ford Escape SUV.
The second-best selling nameplate in the current Ford lineup behind the perennially leading F-series trucks is the Escape. With more than 126,000 units sold through the first five months of 2016, the only Ford car that comes close is the Fusion with the rest trailing far, far behind. The utility segment which includes both the old-school body-on-frame truck-based SUV and unibody crossovers is the all the rage not just in America but in many global markets including Europe. That’s why Ford is launching four additional global utility nameplates by 2020.
General Motors is still a car company, at least for now. “Our core business will be the core for a very very long time,” CEO Mary Barra said today at the WIRED Business Conference in New York.
That business is making personal vehicles that people drive and own, with a focus on trucks, SUVs, and middle America. But it’s hardly exclusive, and in the past six months General Motors has made a series of bold, future-facing moves to cash in on what Barra calls “an accretive opportunity”—a chance to add some apple flesh around the steady core.