Cadillac Bets on Virtual Dealerships

Christina Rogers, John D. Stoll & Gautham Nagesh

Buyers walking into a Cadillac dealer in the near future could find an interesting thing on the car lot: nothing.

In a somewhat unprecedented way of moving metal, Cadillac President  Johan de Nysschen will this month begin looking for commitments from some store owners willing to set up showrooms where buyers can get a car serviced or learn about products via virtual reality headsets without getting behind the wheel.

Source: 
Wall Street Journal