General Motors Unlocks the Future of Digital Customer Journeys

Judith Aquino

GM is updating AtYourService, a platform that delivers targeted offers to drivers, by connecting even more data points about customers to increase relevancy throughout their journeys.

For automakers, the driving experience is no longer just about getting from point A to point B. Automakers like General Motors are increasingly thinking like digital marketers as the company consolidates customer data and marketing operations to deliver targeted offers to drivers and passengers.
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