No actors, no stunts. Five real-world heavy-duty truck customers have an all-access insider pass to see how the all-new Super Duty – the toughest, smartest, most capable Super Duty ever – lives up to its Built Ford Tough promise.
These truck customers will witness torture testing of the all-new F-Series Super Duty before anyone else in the six-part We Own Work video series. The first video – to be posted next month at ford.com – will introduce these truck customers and provide background on their businesses and how they use their fleet of Super Duty trucks.
“We’re taking these customers behind the scenes to witness what goes into development and testing of the new Super Duty,” said Craig Schmatz, Ford F-Series Super Duty chief engineer. “Every day these customers work hard and rely on our trucks. They know better than anyone what it takes to get the job done and how Super Duty can make that happen.”
Each participant represents an industry where workers trust F-Series Super Duty more than any other truck to get the job done, including forestry; manufacturing; heavy construction; electric, gas and sanitation; and oil and gas extraction.
58 percent of electric, gas and sanitation workers use Super Duty trucks
50 percent of forestry workers use Super Duty trucks
50 percent of oil and gas extraction workers use Super Duty trucks
48 percent of heavy construction workers use Super Duty trucks
42 percent of manufacturing workers use Super Duty trucks
Each work experience brings unique insight into the capabilities of Super Duty.
Later episodes will explore how weight savings from high-strength steel and high-strength, military-grade, aluminum alloy are reinvested to create a Super Duty that can tow and haul more than ever with innovative new driver-assist technology developed specially for heavy-duty truck customers.
“There’s no better way to demonstrate the power and capability of Super Duty than through the hands and eyes of our toughest customers,” said Schmatz. “We’re letting them put Built Ford Tough to the test.”
Each video in the series will demonstrate key attributes of the Ford F-Series Super Duty.