Since Grammy® Award-winner Miranda Lambert debuted “Roots and Wings” – a song Lambert wrote especially for the Ram Truck brand and the cornerstone of a Ram Truck marketing initiative – there has been much fan excitement and interest in the song. So much so, that Lambert decided to create a long-form commercial featuring additional verses of the song never heard before.
In the News
Jun 16 2015Written by By Kevin E. Frazier | Posted on FCA
Jun 16 2015Written by Matt Helms | Posted on Detroit Free Press
A baseball field in Detroit's Woodbridge neighborhood reopened today with a $1.8 million makeover courtesy of the UAW and Ford.
The field was renamed the William Clay Ford Field in honor of the late Ford Motor executive and Detroit Lions owner. The renovations include pitching and batting cages, new bleachers, a new digital scoreboard, landscaping, lighting and restrooms.
The late Ford's son, Bill Ford, attended the reopening along with his mother, Martha Firestone Ford. Bill Ford said the tribute was fitting because his father was an athlete.
Jun 15 2015Written by Michael Wayland | Posted on The Detroit News
Ram Truck's two newest 1500 models will drive into U.S. showrooms this summer with new grilles, added features and high-end sticker prices.
The Fiat Chrysler Automobiles brand on Tuesday announced the 2015 Ram 1500 Rebel, an aggressive-looking pickup with off-road features, and the redesigned luxury 2015 Ram 1500 Laramie Limited will start at $42,790 and $50,675, respectively.
Both pickups feature prominent "Ram" badging and new grilles that deviate from the brand's cross-haired design for the first time in more than 20 years.
Jun 15 2015Written by Tom Walsh | Posted on Detroit Free Press
To mark the 50th anniversary of the The Ark, Ford Motor is making a $500,000 donation, the largest gift in the history of the Ann Arbor folk and roots music venue.
Ford's gift, to be paid over five years, puts the nonprofit Ark's anniversary capital campaign more than 70% of the way to its $2.5-million goal, which executive director Marianne James said "will position The Ark for the future of the next 50 years."
Jun 15 2015Written by Greg Gardner | Posted on USA Today
General Motors' OnStar unit is introducing a technology that it thinks will accurately predict the severity of crash victims' injuries, and communicate it to first responders so they can quickly determine the best treatment, according to findings of a recent study.
Injury Severity Prediction, as it will be called, is available through any Chevrolet, Buick, GMC and Cadillac vehicle equipped with even the entry level OnStar subscription in the U.S. and Canada. OnStar is the car's two-way communications system that works with the push of a button.
Jun 12 2015Written by Ann M. Job | Posted on The Detroit News
Trucks aren’t bare-bones workhorses anymore and GMC’s new Sierra HD All Terrain pickup proves it.
With standard fancy chrome wheels, leather-trimmed seats with accent stitching, standard four-wheel drive, technology that reads text messages to you and turns the truck into a Wi-Fi hotspot, the 2015 Sierra HD All Terrain pickup is a modern workman’s command center and reliable Jack-of-all-trades.
Jun 12 2015Written by Michael Martinez | Posted on The Detroit News
Morgan White and Jay Saunders, high schoolers from Vale, Oregon, on Tuesday were named America’s top auto technicians after besting peers from around the country at fixing a bugged 2015 Ford Mustang fastback.
Jun 01 2015Written by Melissa Burden | Posted on The Detroit News
General Motors Co.’s Buick brand is cutting the starting price on its 2015 Regal and Verano sedans by more than $2,000 each, by introducing two new 1SV base models. The automaker said the move helps it better compete and attract customers looking for bargains and value.
Jun 01 2015Written by Mark Phelan | Posted on Detroit Free Press
Ford engineers are working feverishly on the all-wheel-drive Focus RS to get the super-compact ready for sale next year.
Its power is rising above the already-announced 315 horsepower from a 2.3L EcoBoost four-cylinder engine. Work also continues to wring the last dram of performance from the new performance-oriented AWD system with supplier GKN. The system reads steering angle, suspension travel, throttle position, wheel slip and other factors to direct power for maximum traction.
Jun 01 2015Written by Michael Wayland | Posted on The Detroit News
The high-performance SRT team of Fiat Chrysler Automobiles developed a new supercar for the "Gran Turismo 6" video game.
The SRT Tomahawk Vision Gran Turismo, which FCA US released video and teaser images of Friday, is a single-seat hybrid powertrain concept vehicle that features an aggressive design with exposed carbon fiber, Viper-like hoodscoop, sleek lights and five center-mounted exhaust pipes.
"It has guts to it," says head of Dodge and SRT Design Mark Trostle in the 57-second teaser video. "We worked to make sure that it pushed the envelope."
May 29 2015Written by Melissa Burden | Posted on The Detroit News
General Motors Co. said Thursday it will add back a second shift and 500 workers in late summer, and invest $175 million at its Lansing Grand River Assembly Plant for production of the sixth-generation Chevrolet Camaro beginning this fall.
The plant, which employs about 1,300 hourly and salaried workers on one shift, cut its second shift earlier this year amid slow demand for the Cadillac CTS and ATS cars. About 450 hourly workers were laid off.
May 29 2015Written by Keith Naughton | Posted on Bloomberg
Selling cars and trucks won't be enough to keep Ford Motor Co. rolling for a second century, so the company is operating on parallel paths to prepare for self-driving cars and shared vehicles, according to Executive Chairman Bill Ford.
May 29 2015Written by Michael Wayland | Posted on The Detroit News
Olivier Francois is a renaissance man in a company of judicious executives.
The Fiat Chrysler Automobiles NV global chief marketing officer and head of the automaker's Fiat brand is as comfortable walking a VIP carpet with John Varvatos and Michael Bolton as he is discussing marketing strategies with Hollywood executives or cars with enthusiasts.
May 28 2015Written by Melissa Burden | Posted on The Detroit News
General Motors Co. will offer customers both Apple CarPlay and Google's Android Auto beginning this summer as it rolls out the technology on 2016 model-year Chevrolet vehicles. The company is believed to be the first in the auto industry to launch both systems in its vehicles and says it will offer the two systems' compatibility in more models than any other carmaker.
May 28 2015Written by Nick Bunkley | Posted on Automotive News
Ford Motor Co. is following Tesla Motors in opening up hundreds of patents on electric-car technology to competitors in a move aimed at accelerating development of electrified vehicles.
Ford’s plan differs from Tesla’s, though, in that Ford is licensing its patents for a fee, whereas Tesla last year made its patents available to anyone for free.
May 28 2015Posted on Chrysler Media Group
Cementing its status as an FCA US LLC workhorse, total production of the Pentastar V-6 engine family surpassed the 5-million mark earlier this month.
First introduced in the 2011 Jeep® Grand Cherokee, the Pentastar V-6 is the most advanced six-cylinder engine in the history of FCA US, with an ideal integration of select technologies that deliver refinement, fuel efficiency and performance. Today, Pentastar V-6 engines are available in 14 vehicles from the Chrysler, Dodge, Jeep and Ram brands.
May 27 2015Written by Melissa Burden | Posted on The Detroit News
General Motors Co. said Tuesday it will invest $1.2 billion at its Fort Wayne Assembly Plant in Roanoke, Indiana, the latest announcement tied to the company's $5.4 billion in spending at U.S. plants over three years.
The Detroit automaker said Fort Wayne will get a new pre-treating paint operation, plus an expanded body shop; larger material parts sequencing centers; and upgrades to the general assembly area for light- and heavy-duty trucks. Work is set to begin next month and will take several years to finish, GM said.
May 27 2015Written by Patrick Rall | Posted on Torque News
The 2016 Ford Shelby GT350 Mustang comes with a 5.2L flat plane V8 expected to deliver at least 500 horsepower and at least 400lb-ft of torque, while a monster braking system and a high tech suspension system will help to make this the best-handling Mustang ever. When combined with the unique interior and exterior appointments, the 2016 Shelby GT350 comes with a premium price tag compared to the Mustang GT, but it looks as though that premium price isn’t quite as big of a jump as we had expected.
May 27 2015
Ram Truck Releases Full-length Video Version of Miranda Lambert’s Custom ‘Roots and Wings’ Song, Inspired by Lambert’s Partnership With RamPosted on Chrysler Media Group
“Roots and Wings,” the song Grammy® Award-winner Miranda Lambert wrote especially for the Ram Truck brand and the cornerstone of a Ram Truck marketing initiative launched earlier this year, is available today, Tues., May 26, in a long-form Ram brand video airing exclusively on Yahoo media properties, the same day that Sony Music Nashville releases the song on iTunes and major streaming services.
May 26 2015Written by Mike Colias | Posted on Automotive News
Dealers are starving for more hot-selling Chevrolet Colorado and GMC Canyon pickups. And workers at General Motors' St. Louis-area truck plant are starving themselves to eke out a few more of them.
The Wentzville, Mo., factory recently cut an unpaid lunch break, part of a broader schedule reshuffling that eliminated the six-minute production lulls between shifts. The result: An extra 18 minutes of production in a three-shift day, which should translate into more than 3,500 more trucks a year.