General Motors executive John Bradburn longs for the day when the automaker won't have to do any recycling.
It's not that Bradburn, general manager of the corporation's waste reduction efforts, isn't environmentally friendly. Actually, he's hoping that someday everything will be used up in the production process and there won't be anything left over to dispose of.
"We want to recycle and reuse zero. That would mean all material is consumed in the process," said Bradburn.