General Motors purchased two 60-second commercials for Super Bowl XLVIII on Sunday to showcase Chevrolet, marking the automaker’s return to the biggest TV event a year after avoiding the game.
The first ad — which GM is releasing online today — promotes the heavy-duty version of the recently redesigned Chevrolet Silverado pickup. GM declined to provide details about the second ad, though both will air on Fox during the first quarter.
Source
Detroit Free Press