May 02, 2014

May 1, 2014 , Auburn Hills, Mich. - Ram Truck brand’s sponsorship of Churchill Downs and the Kentucky Derby will “Dominate the Field” this year as the 2014 Ram 1500 EcoDiesel, Motor Trend’s “Truck of the Year” and first-ever back-to-back champion, serves as the Official Truck for the historic track and America’s greatest horse race for the fifth consecutive year.

Fans entering Churchill Downs on May 3 for the 140th running of the Kentucky Derby will be fully immersed in the Ram Truck brand experience via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters as well as backside and trackside signage throughout the grounds.

“It’s with great pride that the Ram Truck brand will once again serve those whose passion and determination make the Kentucky Derby one of America’s most beloved traditions,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Our 2014 Ram 1500 EcoDiesel is designed with those hardworking men and women in mind, delivering an outstanding combination of best-in-class fuel efficiency of 28 mpg, unsurpassed torque, and up to 9,200 pounds of towing capability to help get the job done.”

Source
Chrysler Media