The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns.
By hitting the three biggest college football games and the opening weekend of the National Football League season, Lincoln hopes to get the same buzz it would get advertising on the Super Bowl, said Andrew Frick, Lincoln general marketing manager: “300 million impressions -- that’s the expected broadcast television views we’ll see through the launch weekend.”
Source
Automotive News