Chrysler Group may be the smallest of the Detroit Three car makers, but the Auburn Hills, Mich.-based company’s unprecedented sales streak on both sides of the border proves that size isn’t everything.
Last month, Chrysler posted an eight per cent sales jump in Canada — its 44th consecutive month of year-over-year growth and the longest growth streak in the company’s history. In the U.S., sales rose 11 per cent, it’s 40th consecutive month of year-over-year sales gains.
It’s also gaining a bigger chunk of vehicle sales. U.S. market share was 11.4 per cent for the second quarter of this year, compared with 11.2 per cent in 2012. In 2009, as Chrysler entered into U.S. bankruptcy protection, it generated just 8.8 per cent of U.S. auto sales. Canadian market share rose to 15.1 per cent from 14.5 per cent a year ago.