Jeep's Rich Heritage Celebrated In Super Bowl Ad

Brent Snavely

Jeep celebrated its rich heritage in a 60-second commercial that debuted during the Super Bowl in an ad called "Portraits," as the iconic SUV brand celebrates its 75th anniversary.

With the tagline “We don’t make Jeep, you do," the ad includes more than 60 carefully selected images from around the world, including famous celebrities such as Marilyn Monroe, Jeff Goldblum, BB King and Aretha Franklin, along with photos of historic Jeep models.

Jeep has a rich history that dates back to the 1940s when Jeeps were supplied to the U.S. military with the Willys Quad, Willys MA and Willys MB.

In the 1970s, Jeep was the first to introduce the first full-time 4x4 system and in 1975 Jeep debuted the Cherokee, one of the first sport utility vehicles.

Fiat Chrysler Automobiles' decision to put Jeep in the spotlight should come as no surprise. Jeep is FCA's fastest-growing brand and is being counted on to carry an ever-increasing load over the next few years as the automaker aims to expand Jeep's sales to more than 2 million annually.

In 2015, FCA sold more than 1.2 million Jeeps worldwide, up from 497,000 SUVs in 2008. It was the fourth consecutive year that the brand sold the most vehicles in its history.

Detroit Free Press