For a fifth consecutive year, the Jeep® Wrangler, Mopar's most accessorized vehicle, has been recognized as the “Hottest 4x4-SUV” at the 2014 Specialty Equipment Market Association (SEMA) trade show at the Las Vegas Convention Center. The SEMA Award recognizes vehicle models that specialty equipment manufacturers believe are the best platforms for accessorization in order to showcase the year’s coolest products.
The winning selection was determined with a survey of vehicles displayed by participating SEMA exhibitors on the convention floor. That simple metric helps identify an emerging trend as SEMA Show exhibitors choose to channel their investments into the cars they consider the top enthusiast prospects for the coming year, helping to drive the direction of an industry that generates $33 billion per year in the United States alone.