August 27, 2014

Designers of the 2015 Ford F-150 had a challenging goal to meet when they set out to reimagine the world’s best-selling pickup: Create an aerodynamic, efficient design that did not compromise the tough, bold looks that define Ford trucks.

The team succeeded.

The new F-150’s structured look features squared-off edges, shapes and surfaces that convey confidence, capability and work readiness. Yet these elements also work together to allow F-150 to slip through the air more efficiently.

“The truck’s sharp, boxy shape gives it a tough appearance, but actually the key to the design is aerodynamic efficiency – getting the most out of the shape,” said Brad Richards, Ford F-150 exterior design manager. “We made F-150 look tough and capable, while also reducing wind resistance.”
 

Source
Ford Media Center