Not many automotive manufacturers have a history as long or as notable as Jeep’s. The first Willys-Overland rolled off the production line in the beginning of 1941 after the U.S. military turned to the auto industry for a light, tough, off-road capable vehicle to aid the Allies in World War II. Since that first offering, Jeep has endeavored to keep that trait of “go anywhere” inherent in every SUV the company builds.
Source
Automobile Magazine