“GM’s commitment to putting the customer at the center of everything we do is absolute and we know that is key to building owner loyalty,” said Alan Batey, president of General Motors North America. “Our brands have done a tremendous job of drawing customers back to our showrooms by earning their trust with exceptional products and ownership experiences.”
In addition to the overall manufacturer award, the Chevrolet Corvette topped the Luxury Sports Car Segment for the second year in a row while the Chevrolet Colorado was recognized as the top Non-Luxury Mid-Size Pickup and the GMC Yukon Denali XL as the top Non-Luxury Full-Size SUV.
According to IHS Automotive, loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.
The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year (October 2014-September 2015). They are the only fact-based awards of their kind in the industry.
In this timeframe, more than 8.2 million consumers returned to market for a new vehicle, and IHS finds record loyalty rates for both make/brand and manufacturer. Vehicle segment winners are listed based on segment share of the market from highest to lowest.