GM to reveal 2015 Chevrolet Colorado pickup

General Motors is revealing the redesigned Chevrolet Colorado in a bet that there’s still substantial demand for midsize pickups.

 

After Ford and Chrysler exited the midsize pickup business in recent years, GM recommitted to redo the Colorado and its cousin, the GMC Canyon.

 

The 2015 Colorado, which will hit dealerships in fall 2014, will be revealed this morning at the Los Angeles Auto Show. GM executives want the new trucks to appeal to two distinct audiences: commercial buyers who need to haul equipment and lifestyle users who choose it for recreation and light hauling.

 

“We honestly believe for all the research we’ve done, there’s a lot of people looking for midsize,” said Alan Batey, senior vice president of Chevrolet.