Ford Motor Co. said Wednesday it will unveil a new 2016 Explorer — the sixth generation of the midsize SUV — at the 2014 Los Angeles Auto Show next month.
The new Explorer will reach showrooms next year with a new look, added capability and additional driver-assist technology. It will celebrate the 25th anniversary of the vehicle.
"The new Explorer is still the SUV America fell in love with — a vehicle built for the perfect family adventure," Jim Farley, Ford's executive vice president of global marketing, sales and service, said in a statement.
Ford has sold more than 158,000 Explorers through the first nine months of 2014, up 8.7 percent compared with the same period a year ago, according to Autodata.
As part of the launch, Ford will debut an "#ExploreMore" digital teaser campaign on social media.