Ford Motor Company has been named the “Most Innovative Volume Brand 2015” for its safety and semi-autonomous driver technologies at the tenth annual AutomotiveINNOVATIONS awards.
The Centre of Automotive Management based in Germany named Ford the category winner after considering innovations from 18 global automotive groups representing 53 brands. The new Ford Focus also won in its class, and the all-new Ford Mondeo was in the top three for its segment.
Ford won the awards for safety and driver assistance systems including Active Park Assist that helps drivers to park alongside other cars, and in parallel parking spaces; and automatic braking technology Active City Stop that operates at speeds of up to 50 km/h.
“Innovation has always been the lifeblood of Ford and it’s more vital with the automotive industry entering a period of rapid technological advancement,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “The technologies we are introducing today are enabling a safer, more efficient and more connected journey.”