With a price tag near $400,000 and only 250 produced each year, chances are you won’t get a chance to drive Ford Motor Co.’s new GT supercar — unless it’s in the new “Forza Motorsport 6” video game.
Ford announced the GT would grace the video game’s cover back in January. Monday at the E3 video game conference in California, the automaker announced the supercar would be joined by the Mustang Shelby GT350R and about 40 other Fords. .
“Regardless of what you’re interested in driving, you can drive it,” said Henry Ford III, manager, Global Ford Performance Marketing.
The racing game, which this year is celebrating its 10 year anniversary, will feature 450 cars and 26 racing locations across the globe, and will be released in the U.S. on Sept. 15.
“The car and gaming industry have really changed,” said Dan Greenawalt, creative director of Forza Motorsport. “Gamers have become a much bigger part of the car industry.”
Greenwalt said Ford reached out to them about including the GT in the game, and let them visit the secret lair where the supercar was developed before most even knew about it.
“We learned about the car before many executives learned about it,” Greenwalt said. “We didn’t know what we were going to see. At worst, we thought it would be a new Mustang, at best, it would be a once-in-a-generation car.”