Ford Motor Co. already is struggling to meet demand for the Explorer, which has increased its share of the fast-growing crossover segment for four consecutive years.
So the sixth-generation Explorer, scheduled to arrive at dealerships by early June, isn't designed to grow sales as much as it's aimed at bolstering the vehicle's profitability by attracting more affluent buyers.
Enter the Explorer Platinum, with a luxurious interior -- quilted leather door panels, real wood trim and brushed-aluminum accents -- a high-end Sony audio system and a sticker price that put it firmly in luxury-brand territory.
Source
Automotive News