The people at Ford are all misty eyed about Mustang’s 50th anniversary, which falls on media day at the New York auto show. It’s an emotional time for them as they celebrate the birthday of the Mustang and a milestone marketing effort in the city where it all started at the 1964 World’s Fair. To mark the anniversary on Wednesday, the company placed a 2015 Mustang on the Observation Deck of the Empire State Building.
But can a car company celebrate without a new model introduction? Of course not.
There is a Mustang successor, but it was revealed last December in multiple cities, leaving Ford with a potential lack of big news for New York. But in a display of marketing moxie, the automaker filled the void by introducing the Mustang 50 Year Limited Edition.