July 03, 2014

Ford is best-selling brand among American military families, according to Polk vehicle registrations analyzed in an IHS Automotive military sample of 19.3 million households of active, retired or veteran military personnel; Ford has three vehicles in the top 10, with F-150 topping the list

Ford Escape is best-selling sport utility vehicle among American military families and third most popular vehicle overall. In Philadelphia, Detroit and Cleveland markets, Escape is top-selling vehicle among military families

Dating back to the days of Henry Ford, Ford Motor Company has supported military families and veterans through charitable engagement, training and employment – with more than 5,900 American veterans and military currently employed with the company

When American military families buy a new vehicle, they prefer Ford trucks, utilities and cars over any other brand.

Three Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the list, while Escape ranks third overall and No. 1 among all utilities. Fusion rounds out the list, with the midsize sedan in ninth position.

Source
Ford Media Center