Ford has announced plans to launch a new luxury brand called Vignale.
More of a sub-brand of the mothership, the name will denote the highest trim level for the company’s vehicles sold in Europe.
The Ford Mondeo Vignale Concept will debut at the Frankfurt Motor Show next week featuring signature styling cues that include upgraded chrome trim, unique wheels and quilted leather upholstery that calls to mind that found in upscale brands like Bentley.
Mondeo is the name used for the popular Ford Fusion midsize model overseas.
Owners will also get a personalized experience, with specialized dealership representatives and service.
Source
Fox News