Fiat Chrysler Automobiles NV doubled-down on Jeep for its two Super Bowl 50 commercials.
Both ads focused on the importance of the sport utility brand as it celebrates its 75th anniversary this year and continues to expand globally.
The first 60-second commercial called “Portraits” featured more than 60 curated images from around the world, including actors and musicians (Marilyn Monroe, Jeff Goldblum, BB King, Aretha Frankin) and pop culture moments (“Jurassic Park,” “The Terminator”) linked together with Jeep vehicles. It aired prior to kickoff of the second half between the Denver Broncos and Carolina Panthers
“I’ve seen things no man should bear. And those that every man should dare. From the beaches of Normandy, to the far reaches of the Earth. In my life, I have lived millions of lives,” says the voiceover for the spot that aired prior to kickoff of the second half between the Denver Broncos and Carolina Panthers.
“I’ve seen things no man should bear. And those that every man should dare. From the beaches of Normandy, to the far reaches of the Earth. In my life, I have lived millions of lives,” says the voiceover. “I’ve outrun robots and danced with dinosaurs … I’ve traveled, trekked, wandered and roamed only to find myself right where I belong.”
The ad ended with “We don’t make Jeep, you do,” and then “75 years” and “Jeep,” which is celebrating its 75th anniversary in 2015.
The second 60-second “4x4ever” ad featured on the adventurous nature of the Jeep brand with people driving through deserts, snow and forests. It also ended with “Jeep” and “75 years.”
“If ‘Portraits’ pays homage to the brand’s past and the people who have formed it, the 60-second video, ‘4x4ever,’ is the battle cry meant to bind its global community and drive Jeep brand followers toward the future,” the company said in a statement.