FCA Partnership With 'Batman V Superman: Dawn Of Justice' Spawns Special Edition Jeep Renegade

David Muller

A branding partnership between Fiat Chrysler Automobiles and Warner Bros. will fill the new, partially Detroit-shot movie "Batman V Superman: Dawn of Justice" with Jeep, Dodge, Chrysler, Fiat, Alfa Romeo and Maserati vehicles.

And it will send several Dawn of Justice-themed cars and trucks to FCA dealer lots.

On Monday, FCA launched an advertising campaign around the 2016 Jeep Renegade Dawn of Justice Special Edition, which will be available at U.S. dealerships later this month.

Its debut is accompanied by web and TV advertising, such as this spot featuring Bruce Wayne (Ben Affleck) racing into harm's way in a black Jeep Renegade:

"With much of the film's production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights,"

Olivier Francois, chief marketing officer for FCA Global said in a release. "The product integration was so organic to the filmmakers' vision and storyline, all we had to do was incorporate scenes from the movie for our commercials."

Dodge will launch a co-branded spot in mid-March, featuring the Challenger and Durango.

The Jeep Renegade Dawn of Justice Special Edition comes in Granite Crystal or Carbon Black, and has 18-inch gloss black wheels with black accents in the interior. An exterior badge gives a subtle nod toward being inspired by the movie.

The special edition Jeep is based on the Jeep Renegade Latitude 4x4. It comes standard with a 2.4-liter, four-cylinder engine and a nine-speed, automatic transmission.

Source: 
MLive