DETROIT – Buick is continuing to build on its more than 110 years of innovation and design by encouraging young and aspiring designers to challenge the boundaries of convention in automotive design.
Buick partnered with BASF to sponsor a competition for students at Detroit’s College for Creative Studies, who were given a blank canvas to shape their vision of what Buicks will look like in 2030.
More than a dozen next-generation transportation designers answered the call to compete and consult with industry professionals. Exploring their own outside-the-box ideas and new concepts in personal transportation, students brought their visions to life in 3D with scale model Buicks.
“The solutions these concepts offer are as unique as the future car designers at CCS who created them,” said Andrew Smith, executive director of Buick global design. “For Buick, this project is an invitation for new insights and interpretation of our brand and the future portfolio of products we will offer.”