- Ford Focus global registrations grew more than 16 percent year-over-year, widening its lead over its next competitor by more than 75,000, based on Ford’s analysis of the just-released and latest Polk global vehicle data for January to September 2013
- Propelled by Ford’s growth in China, Focus registrations surpassed 303,000 units there to also make it the best-selling passenger car nameplate in China
- Focus is driving Ford’s global growth and is joined by Fiesta to give Ford two of the top five best-selling nameplates in the world
The Ford Focus continues to be the best-selling vehicle nameplate in the world, based on Ford’s analysis of the just-released and latest Polk global vehicle registration data through the third quarter of 2013.
Led by strong growth in China, Focus global registrations from January through September 2013 grew to 856,587, a 16.1 percent year-over-year increase. China was the biggest contributor to the success with 303,481 registrations, representing an 85 percent year-over-year increase, according to Polk, which recently was acquired by IHS.
Focus buyers cite the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase. In China, the top differentiators among car intenders include the vehicle’s design, excellent safety and high quality. Each of these attributes scored 15 percent to 40 percent higher among consumers than the closest competitor.