Dodge is taking customization to new levels with its Viper super car.
The Fiat Chrysler Automobiles NV brand on Thursday announced that every buyer of the Viper GTC and other high-end models starting in February will have the option to customize their car to their liking, making no one car the same as another.
"It's a unique way to sell this car," said Dodge President and CEO Tim Kuniskis during a media event Thursday at FCA US LLC, formerly Chrysler Group LLC, headquarters in Auburn Hills.
Source
The Detroit News