Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and “The Office”) and Jake Johnson (“New Girl” and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign called “Don’t Touch My Dart,” that launches this week.
Using trademark Dodge brand humor and attitude, the campaign follows two neighbors — Robinson, who owns a new Dodge Dart, and Johnson, who wishes he did. Throughout the broadcast and digital videos, the playful duo act out a storyline of pride, respect and envy. Robinson is happy for his friend Jake to look at his car and talk to him about it, but the moment Jake tries to touch it, Robinson becomes very protective, quipping “Don’t touch my Dart."
Source
Chrysler Media