Chrysler Group, struggling to keep pace with demand for one of its newest products, plans to boost production of light-duty Ram pickups equipped with diesel engines.
The Ram 1500 EcoDiesel will account for 20 percent of the Ram 1500 pickup’s annual production volume, up from 10 percent today, Chrysler said in a statement today, without giving details.
The additional output may help Chrysler win customers from bigger rivals Ford Motor Co. and General Motors. Chrysler says nearly 60 percent of all Ram 1500 EcoDiesel deliveries have been conquest sales from competitors’ pickup brands, a notable achievement given the segment’s high owner-loyalty rates.
Source
Automotive News